Eminyakeni yamuva nje, imboni yezimoto yenze izinguquko ezinkulu, futhi ukuthuthukiswa kobuchwepheshe obunjengobuhlakani bokufakelwa, izimoto ezisebenza ngogesi, ukungashayeli, ukugcinwa kwamandla nokuphepha kwenethiwekhi kuzothuthukisa imboni yezimoto. Ngokombono wamanje, "izindlela ezintsha zesimanjemanje" (ugesi, ubuhlakani, ukuxhumana kwenethiwekhi, nokwabelana) sekuyindlela yokuthuthuka esizayo yomkhakha wezimoto, kepha ukuqaphela le ndlela akuyona nje inkinga yezimoto, kepha futhi kudinga ukuthi imboni yonke. Imizamo ehlangene yeketanga.
Esikhathini esedlule, imboni yezimoto ibilokhu inabahlinzeki bayo be-chip, okubandakanya i-NXP, i-Infineon, i-STMicroelectronics, iRenesas nezinye izinkampani, ezihlala ngokuqinile ezimakethe zezimoto ze-semiconductor. Kodwa-ke, ngokukhuphuka kwe-ADAS kanye nobuchwepheshe bokushayela bokuzimela, isidingo samakhompiyutha kanye nokusebenza kwedatha yezimoto ezi-smart shopper sikhuphukile, okunikeza ithuba lokuthi izinkampani zemikhiqizo yabathengi be-chip bangene emakethe chip yezimoto. I-MediaTek, edale impumelelo ebonakalayo emakethe ye-chip chip, ingelinye lamalungu abamba kakhulu iso.
Ukungena emakethe yezimoto kagesi ebekwe ngaphambili
Njenge "latecomer", yize iMediaTek ibingakaze ibe semakethe yokulayisha ngaphambili yezimoto isikhathi eside, ijubane layo belishesha kakhulu futhi liqinile.
NgoMeyi 2016, iMediaTek ithengise i-NavInfo, okuyinkampani eyengamele ucwaningo oluphambili lwentengiso nokuthuthuka kwemoto nevidiyo eyasungulwa ezweni lonke ngo-2013. Ngasikhathi sinye, iMediaTek ithole ukubambisana okuhlelekile neNavInfo ngotshalomali noma umsebenzi ohlanganyelwe ongekho ngaphezulu kwe-US $ 100 yezigidi ukukhulisa imishini yezimoto elenzelwa imoto kanye nemakethe yokuxhumana ngemoto. Ngenxa yalokhu, iMediaTek iveze ukwakheka kwayo okuyisisekelo emakethe chip yezimoto.
NgoNovemba 2016, iMediaTek yamemezela ukungena kwayo ngokusemthethweni emakethe yezimoto esebenza ngogesi ngaphambili. Ekuqaleni konyaka we-2017, iMediaTek yethule i-MT3303, isisombululo sohlelo lwe-satellite navigation system lwesicelo sezimoto nezimboni. Ekuqaleni kuka-2019, iMediaTek yakhipha ngokusemthethweni i-chip yezimoto i-Autus; Ngenyanga, iMediaTek ikhiphe ngokusemthethweni isiteyithingi se-radar ye-Autus R10 Ultra-short-range millimeter-wave; ngoJulayi, iMediaTek noGeely bethule i-E-series car chip.
Ephendula ekuqhubekeni kweMediaTek emakethe yokulayisha izimoto eyakhiwe ngaphambili, uXu Jingquan, iPhini leMenenja jikelele yeMediaTek kanye nemenenja jikelele yophiko lwebhizinisi lezimoto ezihlakaniphile, kusho engxoxweni noJi Wei. "Ukutshala imali kweMediaTek emkhakheni wezimoto kusesekuqaleni kakhulu, kusukela ngonyaka ka-2012. Ukusuka kuma-elekthronikhi wabathengi ukuya esikhumulweni semikhumbi, ngonyaka ka-2015, abezindaba zeMediaTek baphawula ukuthi imakethe yokulayisha izimoto ngaphambili iyaqhubeka nezinguquko zezimboni, kufaka phakathi umkhuba okhulayo 'wokushintshana kwezimoto ezine' okwenzelwe ama-chips. Ayikho indlela yokuwuphakela, futhi kwavula namathuba wabangenayo abasha. Ngakho-ke, iMediaTek inqume ukungena emakethe engakafakwa kuleli sikhathi. "
Ngokusho kukaXu Jingquan, ngonyaka owedlule, uphiko lwebhizinisi lezimoto lwaluba yibhizinisi elisemthethweni (i-BU) leMediaTek, laqala ukuba namakhasimende ngokusemthethweni nemali engenayo. "Njengamanje imali etholwa ngumnyango wamabhizinisi wezimoto isencane kakhulu, ingaphansi kuka-5% wemali yenkampani, kodwa sitshalile izisebenzi eziningi zezimali nezinsizakusebenza zezimali. Okwamanje, sesithole imvume kubakhiqizi bezimoto abangaphezu kwe-10 kanye abakhiqizi bohlelo abangaphezu kwe-10. Ngakho-ke, kulindeleke ukuthi ukukhula kwemali engenayo eminyakeni embalwa ezayo inhloso enkulu, ”kusho yena.
Ngaphezu kwalokho, kufanelekile ukusho ukuthi ingxenye ekhethekile yeMediaTek Vehicle Division ukuthi ineyunithi yekhwalithi yezimoto ezinikezelwe. U-Xu Jingquan uthe ngoba imakethe yezimoto inezidingo eziphakeme kakhulu zekhwalithi nokuphepha, iMediaTek igxile ekuletheni ochwepheshe abaseqophelweni abanesipiliyoni sokujoyina iqembu ukunikezela amakhasimende isiqinisekiso sekhwalithi ephezulu.
Sika ezindaweni ezine ezinkulu ze-elekthronikhi yezimoto
Selokhu kumenyezelwe ukungena kwamakethe yezimoto elenzelwa okokusebenza kwezimoto, ukucabanga kweMediaTek sekucacile, futhi ekugcineni sekuthathe isinqumo ngeTelematics, i-infotainment, i-ADAS kanye ne-millimeter wave radar solution (mmWave). Lezi zindawo ezine ezibalulekile zisikiwe.
KwaMediaTek, ngenxa yokuxhumeka okuqinile, ukusetshenziswa kwamandla okuphansi kanye nolwazi olungcono lwabasebenzisi emakethe yefoni ehlakaniphile, kuye kwaqashelwa abakhiqizi befoni abaningi. Ngakho-ke, i-chip yemoto ye-MediaTek ihamba phambili kusuka kumsindo we-multimedia nevidiyo. Ezokuzijabulisa ziqala, bese zifaka ukuxhumana kwenethiwekhi, amamojula okuxhumana, nokunye.
"Ngokusekelwe kubuchwepheshe beMediaTek kanye ne-IP ezinhlakeni zabathengi bama-elekthronikhi, sitshalile imali ngaphambili kuma-cockpits ahlangene nakwezokuxhumana ngemoto. Ezinsizeni zokushayela ezibukwayo kanye nama-radical millimeter-wave, le indawo entsha futhi hhayi ukuthi isiqiniseko sikhulu, ngakho-ke sizotshala amandla amancane. ”UXu Jingquan utshele intatheli yenethiwekhi encane.
Njengamanje, iMediaTek iye yaqashelwa abakhiqizi abaphambili bezimoto kanye nabalingani kuzo zonke lezi zindawo ezine. Kuyaqondakala ukuthi isixazululo se-radar ye-MediaTek Autus millimeter wave radar yenziwe enkulu lapho kuphela unyaka ka-2018. Uhlelo oluhle lwe-cockpit luzokwethulwa ngokusemthethweni nemodeli yokukhiqiza engxenyeni yesibili yalo nyaka. Uhlelo lokuxhumana ngezimoto kanye nesixazululo sohlelo lokushayela umshayeli obonakalayo nalo seludiliwe. Izothunyelwa ngokusemthethweni ngo-2020.
Ngokubuka kukaXu Jingquan, ukugxila kwe-MediaTek bekulokhu kunkambu ye-elekthronikhi yabathengi, kepha inkinga enkulu ngama-elekthronikhi abathengi ukuthi ukuhamba kwabo kukhulu kakhulu, futhi umkhawulo uphansi, ngakho-ke umjikelezo wempilo nawo umfushane, okungewona ilungele imali yenkampani ehlala isikhathi eside. Enqubweni yokuthuthuka yenkampani iyonke, idinga imali eyi-10% -20% ehlala isikhathi eside, futhi imikhiqizo yemoto ihlangabezana nalolu phawu. Eminyakeni emithathu kuya kwemihlanu ezayo, iMediaTek inethemba lokuthi ulayini womkhiqizo wezimoto ozofinyelela isilinganiselo sezimali eziyishumi.
I-5G iletha amathuba amasha obuchwepheshe bezimoto
Kwezimboni, yize i-Intanethi Yezimoto kuxoxwe ngayo isikhathi eside, ibingakaze idume kabanzi ngoba ayikho indlela efanelekile yokuxhumana. Ngokuzayo, ukuvela kobuchwepheshe be-5G kuzohlinzeka ngengqalasizinda yokuxhumana ye-Intanethi Yezimoto, futhi imboni yezimoto izongeniswa ushintsho olusha.
Mayelana nalokhu, u-Xu Jingquan naye uyakholelwa ukuthi: "Ukusondela kwezentengiso ezi-5G kulethe amathuba amasha okuthuthukiswa kwe-Intanethi Yezimoto. Esikhathini sokuhamba smart, ukufunwa kwabathengi kwamathuluzi okuhambela aphezulu kwezobuchwepheshe kuyanda usuku nosuku, nokushayela abakhiqizi bezimoto ezihle kakhulu ukuba bathuthukise.
Ekuthuthukiseni ubuchwepheshe be-5G, kukhona kuphela abakhiqizi be-chip baseband abahlanu emhlabeni, futhi umncintiswano uyisabeka. IMediaTek ingelinye labaholi, futhi ukwakheka kwayo emkhakheni we-5G nakho kudonsela ukunaka. Ngokuthatha ama-Smartphones njengesibonelo, iMediaTek yakhipha i-chip yayo yokuqala ye-5G eTaipei Computer Show ngoMeyi kulo nyaka, okulindeleke ukuthi ikhiqizwe ngobukhulu kwikota yokuqala ka-2020. Ngasikhathi sinye, iMediaTek yatshala imali eyizigidi eziyinkulungwane zama-yuan ukwakha "Isakhiwo esisha se-R & D sokuxhumana ngaphandle kwamacingo", okuyisikhungo esikhulu kakhulu sokwakhiwa kwe-chip nesikhungo sedatha e-Asia, ikakhulu kuthuthukisa ubuchwepheshe be-5G
Ngaphezu kwama-Smartphones, iMediaTek ihlele nemikhiqizo yemakethe yezimoto kagesi. Ngokusho kukaXu Jingquan, kulindeleke ukuthi kwethulwe ama-chip afanele we-5G kwinethiwekhi yezimoto yakwaTelematics ngo-2020, okuhlukile ngocingo oluphathekayo.
Vele, iRoma yakhiwa ngosuku, ikakhulukazi abenzi be-chip. UXu Jingquan uthe ngokungananazi, "Kuze kube namuhla, iMediaTek iyamangaza kakhulu kubakhiqizi bezimoto ezifuywayo ngoba lonke uhlelo lokukhiqiza lwefektri yezimoto likhulu futhi luhlakazekile. Ukugxila kwamanje ukwenza ifektri yezimoto ibone sengathi iMediaTek iyisithembiso futhi iyakwazi. Umhlinzeki we-chip chip. "